SEO Manager Job at Ripple in San Francisco

Job description

At Ripple, we’re building a world where value moves like information does today.

It’s big, it’s bold, and we’re already doing it.

Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world.

And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
Ripple is seeking a full-time Search Engine Optimization (SEO) Manager to join the small but mighty content marketing team.
This person will have full ownership over SEO strategy, execution and reporting, collaborating closely with internal partners and serving as the main point of contact with external agencies to set and implement the strategy across multiple domains.
WHAT YOU’LL DO:
SEO strategy development
Conduct keyword research and refresh target keyword lists as needed to align to business strategies and objectives
Provide optimization recommendations for on-page elements (title tags, meta descriptions, etc.)
Implement link-building strategies (internal linking and back-linking for domain authority)
Employ the strategic use of AI tools for SEO as needed
Performance analysis
Monitor and report on SEO metrics on a monthly and quarterly basis
Analyze website performance and conduct regular technical audits across domains
Provide and implement actionable insights for improvement
Web engineering support
Collaborate with the web experience team to ensure technical SEO best practices
Assist in website updates as needed
Ensure website architecture supports SEO goals
Lead weekly SEO meetings with the web experience team and serve as lead project manager to align on technical tasks
WHAT YOU'LL BRING:
A minimum of 5+ years of proven experience in SEO and proficiency in SEO tools (GA4, SEMrush, Ahrefs, GSC, AWR)
Strong analytical skills
Excellent communication, collaboration and project management skills
Experience working in B2B SaaS/enterprise environments is required
Writing and editing experience (blog content, web copy, video titles and descriptions, etc.) is a major plus
Familiarity with blockchain/crypto/fintech is a plus
Ability to work independently and as part of a team
Experience working with and managing agency partners
Experience with paid search campaigns and Search Engine Marketing (SEM) is nice to have (but not required)
For positions that will be based in CA, the annual salary range for this position is below.

Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position.

This range does not include equity or additional compensation, such as bonuses or commissions.

CA Annual Base Salary Range $136,000 — $155,000 USD WHO WE ARE:
Do Your Best Work
The opportunity to build in a fast-paced start-up environment with experienced industry leaders
A learning environment where you can dive deep into the latest technologies and make an impact.

A professional development budget to support other modes of learning.
Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
Take Care of Yourself
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry-leading parental leave policies.

Family planning benefits.
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer.

We’re committed to building a diverse and inclusive team.

We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.
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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers