Smartly.io is hiring: Creative Director in New York

Job description

Smartly is a leading AI-powered creative advertising technology company.

SparkWorks, our in-house creative technology team, builds and scales performance-first creative solutions for global brands and advertisers.

We’re at the forefront of digital advertising innovation, combining design, campaign strategy, and Smartly’s tech to deliver powerful creative that performs.

We’re seeking a Creative Director — a senior creative technologist and design leader with the vision, hands-on ability, and strategic depth to lead global campaigns from pitch to production.

You’ll set the creative tone, mentor a growing team of art directors and designers, and partner closely with clients to shape social advertising that performs across every channel.

This role calls for someone who thrives on platform nuance, systems thinking, and creative innovation at scale.

You’ll push visual quality, guide smart automation, and contribute directly to the evolution of Smartly’s creative products.

What You’ll Do:

• Own the visual and conceptual direction of high-volume, performance-driven campaigns across Meta, TikTok, Pinterest, Snap, Reddit, and Google.
  
  
• Develop prototypes and design mockups to pitch and bring creative strategies to life for presentations.
  
  
• Collaborate closely with Creative, Production, and Customer Success teams to deliver scalable design solutions using Smartly’s proprietary creative tools.
  
  
• Guide customers on channel best practices and scalable creative strategies that maximize performance through Smartly’s platform.
  
  
• Apply a deep understanding of creative technology and adtech workflows to produce and activate impactful campaign assets.
  
  
• Review and evolve work from a team of designers and art directors — mentoring junior talent and establishing creative standards.
  
  
• Become a Smartly creative tech power user— shaping how our Creative Suite is used in daily production and guiding both internal teams and clients in unlocking their creative potential.
• Contribute to a collaborative, curious, and ego-free creative culture — one that values experimentation, diverse perspectives, and the occasional great TikTok shared for inspiration.

What You Bring:

• 10+ years of experience as an Art Director or Digital Designer, ideally with a focus on social and performance marketing.
  
  
• Strong portfolio that demonstrates creativity, technical ability, and a command of paid digital channels.
  
  
• Expertise in Adobe Creative Suite and Figma.
  
  
• Deep understanding of social platforms and audience-driven campaign design.
  
  
• Strong communicator and expert presenter with a collaborative, cross-functional mindset.
  
  
• Knowledge of how to scale creative across markets, platforms, and performance strategies.
  
  
• Familiarity with SaaS platforms and how to translate complex tools into campaign-ready creative.
  
  
• Proficiency in cloud-based tools like Google Workspace and Highspot.

Why You’ll Love It Here:At Smartly, we offer a place where you can advance your career.

Here, you'll find:

An Inclusive Global Culture: Join a team of over 750 Smartlies, representing more than 60 nationalities across 24 locations in 13 countries.

We cultivate a culture built on trust, transparency, and open feedback, where diverse perspectives are valued and encouraged.

Global Impact: Contribute to a company making a global impact, directly influencing our customers' success and business growth.

Focus on Wellbeing: We prioritize your health with healthcare packages, mental health services, and a commitment to work-life balance through paid holidays and family leave.

Comprehensive Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and career development opportunities.

Flexible Hybrid Workplace: Experience a hybrid work model, balancing office collaboration with remote work, and the option to work abroad for up to 30 days annually.

Smartly is committed to being a great place for growth-minded individuals to thrive.

Explore more in our Culture Handbook .

Apply Now and Build Your Future with Smartly!

The base pay range for this position is as mentioned below per year, plus annual bonus.

We take into consideration an individual’s background, expertise, and experience in determining final salary.

In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits.

To learn more visit This information is provided in accordance with applicable law.

Base pay information is based on market location.

Salary in USD : $1200,000 - 140,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.

Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands.

We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.

Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.

Together, we want to create and maintain an inclusive environment where everyone feels respected and heard.

Our Diversity, Equity & Inclusion approach is at the heart of it.

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Demographic Survey for Smartly

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts.

Submission of the information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application.

Information obtained will be kept separate from your name and job application.

This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts.

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Art And Design Workers