Social Media Manager Job at Planet Labs in Arlington

Overview

Welcome to Planet.

We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history.

This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors.

We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth.

Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role

Planet is seeking a full-stack Social Media Manager to join our Communications and Marketing team.

The ideal candidate is passionate about Planet’s mission, space, rocket launches, global events, and thrives in people-oriented environments.

This is a unique opportunity to lead the social voice for a company at the intersection of tech, defense, and AI.

The successful candidate will work within a highly effective and diverse communications team that values collaboration, strategic thinking, and creative storytelling.

This role requires a knack for community management, a curious mind, and the ability to turn complex technical and business concepts into engaging, digestible content that resonates with a global audience of customers, investors, and the general public.

Candidates are strategic, digitally savvy, and data-driven professionals who can craft a compelling brand voice and amplify our mission across all social channels, from the fast pace of X to the professional gravitas of LinkedIn. A passion for storytelling using excellent communication, collaboration, and planning skills, demonstrating meticulous attention to detail are critical.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

Impact You'll Own

Responsibilities

• This person will be responsible for developing and executing a comprehensive social media strategy for both Planet's corporate brand and limited members of the executive team, including its CEO and Co-Founder.
• Develop and implement a social media strategy for all of Planet's corporate channels, including X, LinkedIn, Facebook, Reddit, and YouTube.
• Create and manage the executive social media presence (starting with the CEO) on X and Linkedin, including content strategy, ghostwriting, and community engagement.
• Oversee all day-to-day social media operations, including content creation, light video creation and editing, scheduling, publishing, community management, and real-time monitoring.
• Partner with global cross-functional teams including Marketing, Government Affairs, and Product to align social media efforts with broader business goals, markets, and campaigns.
• Collaborate with Marketing video content creators both in-house and agency side to create compelling engaging content, reaching Planet’s audiences where they are.
• Analyze social media metrics and trends to inform strategy, optimize performance, and report on key KPIs to leadership.
• Identify and manage proactive brand moments and provide reactive support for issues that may arise.
• Stay up-to-date on the latest cultural and social media trends and platforms, and identify real-time social moments that are relevant to Planet to help increase brand awareness.

What You Bring

• 6+ years of experience in social media management, with experience creating and managing successful social media campaigns, community management, and audience engagement for a technology company.
• Exceptional writing skills with the ability to craft both short and long-form digital content, including social copy, video scripts, and executive communications.
• Experience in executive social media support, including ghostwriting and building a personal brand.
• Strategic and creative thinking with the ability to develop integrated digital programs that align with business goals.
• Excellent analytical skills with experience using social media analytics tools to measure performance and inform strategy.
• Proficiency with creative tools like Adobe Creative Cloud to rapidly produce high-quality graphics and videos for social media.
• Flexibility and resourcefulness to work in a collaborative and dynamic environment.
• Bachelor's degree in Communications, Marketing, or a related field.

Application Deadline: December 17, 11:59 PM PST

Benefits

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Compensation

The US base salary range for this full-time position at the commencement of employment is listed below.

Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity).

The final salary range is determined by job related experience, skills and location.

The range displays our typical hiring range for new hire salaries in US locations only.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

US National Salary Range $100,300 — $125,400 USD

Belonging

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams.

If this job intrigues you, but you’re thinking you might not have all the qualifications, please apply.

Planet seeks well-rounded people from around the world who can contribute in diverse ways and support our humanitarian efforts.

EEO statement

Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply.

Planet is an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Know Your Rights.

Accommodations

Planet is an inclusive community and we know that everyone has their own needs.

If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request.

Your message will be confidential and we will be happy to assist you.

Privacy Policy: By clicking Apply Now at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Privacy Policy (European Applicants): By clicking Apply Now at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.