Sr Analyst, Media Targeting and Audience Insights

Job description

Comcast brings together the best in media and technology.

We drive innovation to create the world's best entertainment and online experiences.

As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.

We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.

If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The position of Sr. Analyst, Media Targeting and Audience Insights is responsible for supporting the strategy and development of our media targeting and audience profiling capabilities for all lines of business.

The position will also include management of our Media Test and Learn program and will work closely with our agency counterparts and internal teams to ensure alignment across key stakeholders and Senior leadership.

The Sr Analyst will be responsible for Audience onboarding and intake, Audience profiling, Audience Analytics and AdTech development to future proof our Media targeting capabilities.

The Sr Analyst will work cross functionally with various internal and external partners and will possess a strong mix of digital, ad tech and analytics experience.

Responsibilities include working with our marketing and growth strategy counterparts to align on strategic priorities and develop roadmaps to drive business performance across our Prospect and Customer base.

Job Description

Core Responsibilities

• Support team leads in development of Media Targeting and Audience Onboarding Strategy focused on driving effective and efficient reach, engagement and order volume within our Customer and Prospect base and across Media channels.
• Develop AdTech and Targeting roadmap to futureproof Media and AdTech strategy and capabilities to combat signal loss and cookie deprecation.
• Drive Test & Learn framework across channels via Comcast One; support development of test and learn strategy and work with Agency partners to implement and activate tests.
• Build and expand ad tech capabilities and platforms and work in partnership with internal partners (EBI, MarTech, Media, MarCom, Growth Operations) on ad tech capability development.
  
  Platforms include Neustar, LiveRamp, Adobe Experience Platform and Epsilon Peoplecloud.
• Work with external AdTech partners on contract renewals and negotiations, platform enhancements and QA.
• Optimize and streamline audience onboarding strategy and activation process for Social and Digital across all channels, platforms and lines of business.
• Identify and leverage new capabilities to manage reach and frequency across channels, platforms and segments (via AdTech capabilities and automation).
• Deliver audience insights and manage prioritization of audience analytics roadmap.
  
  Work with internal and agency partners and analytics teams on reporting and insights delivery.
• Develop audience profiling and insights reports for key consumer segments leveraging Epsilon Peoplecloud and Social Listening capabilities
• Oversee and expand Social Listening strategy, framework, and process to support key stakeholders across the business
• Leverage social listening insights to provide analysis of key initiatives and tentpole moments that align with the Social Center of Excellence to identify, recommend and implement changes to enhance media and creative performance.
• Monitor ongoing Social Listening topics and queries and report out on key insights to stakeholders groups across the enterprise and inform Media and Messaging strategies
• Participate in and lead relevant workstreams for the MAAD (Media Audience, AdTech and Digital Integrations) Forum and Data & Targeting Task Force
• Develop process improvements and build/grow relationships across cross functional teams, including Marketing & Communications, Comcast Advertising, EBI and supporting agencies
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
  
  
  Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Minimum Qualifications

• Bachelor’s degree in data science, analytics, advertising, marketing or related field, or recognized equivalent in work experience.
  
  
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations by interpreting data to drive decisions
• Ability to analyze data and come up with media and/or creative recommendations to further optimize and drive improved efficiency and effectiveness
• Experience with SQL/Python/Boolean preferred, but not required
• Knowledge of and experience with ad tech and audience targeting platforms (Neustar, LiveRamp, Adobe Experience Platform and Epsilon Peoplecloud)
• Experience in data/measurement analytics in the Digital space
• Well-rounded knowledge of all media channels (TV, Digital, OOH, etc.), specifically knowledge of Social media and Digital channels / DSPs
• Digital and/or Social Media experience preferred, but not required
• Agency experience preferred
• Proven ability to build relationships with internal and external stakeholders
• Strong business, communication, and organizational skills
• Positive attitude and strong work ethic

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role.
  
  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace.

We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Advertising; Audience Analysis; Audience Targeting; Cross-Functional Partnerships; Advertising Technologies; Analytics

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.

Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.

Additionally, Comcast provides best-in-class Benefits to eligible employees.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.

That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Required Skill Profession

Business Operations Specialists