Sr Business Analysis Manager Media Analytics & Attribution

Job description

Sr Business Analysis Manager Media Analytics & Attribution

Join T-Mobile's Media Analytics team and help lead the transformation of marketing measurement through data-driven insights.

As a Sr Business Analysis Manager Media Analytics & Attribution, you'll play a key role in evaluating paid media performance, optimizing investment strategies, and guiding business decisions with clear, actionable analytics.

In this role, you will develop and manage analytical solutions that quantify marketing efficiency, improve attribution accuracy, and uncover growth opportunities.

You'll partner closely with cross-functional teamsincluding Marketing, Finance, and Data Scienceto shape the media strategy and ensure that T-Mobile's paid media campaigns deliver maximum return on investment.

This position must be located in Bellevue, WA.

This is a hybrid schedule requiring at least 3 days a week in office.

What You'll Do:

Lead sophisticated analytical initiatives to evaluate and optimize media performance across channels, uncovering insights that advise campaign strategy, investment efficiency, and business impact.

Act as a trusted analytics advisor to key business partners, collaborating to define goals, interpret performance, and refine measurement approaches.

Build and run robust reporting frameworks and interactive dashboards (e.g., Tableau, Power BI) to deliver accurate, insight-driven performance views.

Integrate data from AdTech platforms, internal systems, and third-party sources to provide a cohesive view of media impact.

Develop forecasting and performance evaluation tools, enabling proactive planning and scenario modeling for marketing campaigns.

Partner with collaborators to define success metrics, build dashboards and reporting environments (e.g., Tableau, Power BI), and support strategic decisions with data-driven insights.

Define and maintain standardized taxonomies, KPIs, and benchmarks for consistent, scalable measurement across the organization.

Deliver compelling, executive-ready presentations that translate sophisticated analysis into strategic narratives that influence senior decision-makers.

Respond to changes in business needs, proactively adjusting reporting and insights to support evolving objectives.

Champion innovation in measurement strategy by staying informed on media trends, tools, and emerging methodologies.

What You'll Bring:

Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Engineering, Information Systems); Master's preferred.

7+ years of experience in analytics, marketing/media measurement, or business intelligence.

Advanced proficiency in SQL and Python, with a strong background in data automation and modeling.

Expertise in data visualization and dashboarding (e.g., Tableau, Power BI).

Proven ability to distill complex data into clear, actionable business insights.

Outstanding communication and storytelling skills with experience influencing senior collaborators.

Demonstrated success running multiple priorities in a fast-paced, collaborative environment.

Strong interpersonal skills and the ability to build relationships across cross-functional teams.

Passion for media analytics, continuous improvement, and data-driven decision-making.

Preferred: Familiarity with paid media channels and AdTech platforms.

This is a high-impact role for a strategic thinker who thrives at the intersection of marketing, data science, and business strategy.

If you're eager to shape how T-Mobile measures media success and optimizes marketing performance, we want to hear from you.

Base Pay Range: $96,700 - $174,400 Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role.

The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.

Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.

Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

To find the pay range for this role based on hiring location, visit ¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members.

Full and part-time employees have access to the same benefits when eligible.

We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.

We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladderit's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward.

By applying for this career opportunity, you're living our values while investing in your career growthand we applaud it.

You're unstoppable! T-Mobile USA, Inc.

is an Equal Opportunity Employer.

All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.

Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier.

If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.

Required Skill Profession

Business Operations Specialists