Sr. Director, Digital Optimization

Job description

At U.S. Bank, we’re on a journey to do our best.

Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.

We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.

A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive.

Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need.

From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology.

As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

**Job Description**

The Senior Director of Digital Optimization is a strategic leader with a primary focus on SEO excellence across MPS owned digital properties.

This role is responsible for driving organic visibility, optimizing content for search engines, and ensuring that our websites deliver exceptional user experiences and measurable performance.

The Director will lead SEO strategy and execution, while also overseeing and creating web content, user journeys, SEM, and performance analytics.

The incumbent will collaborate with Product Marketing, Product Management, Digital Marketing, AEM teams, and external agencies is essential to align digital initiatives with business goals and drive revenue growth.

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.

Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.

Manages professional employees and/or supervisors of complex support, production marketing team(s).

Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.

Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.

Adapts departmental plans and priorities to address agility, resource and operational challenges.

Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.

Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

**Key Responsibilities:**

+ **SEO Strategy & Execution (Primary Focus):** Lead the development and implementation of comprehensive SEO strategies to improve organic search rankings, traffic, and engagement.

Conduct keyword research, competitive analysis, and technical audits to identify opportunities for optimization.

Ensure content is aligned with SEO best practices are embedded in all digital content.
+ **Website Content:** Lead the strategy and execution of content on Elavon owned websites ensuring alignment with brand messaging, product, and user experience best practices.
+ **User Journey Design:** Develop and refine user flows and content hierarchies that guide users through intuitive and conversion-focused digital experiences.
+ **SEM Integration:** Partner with paid media teams to align SEM campaigns with organic strategies for holistic search performance.
+ **Performance Analytics:** Monitor and analyze site performance using tools like Adobe Analytics, Google Analytics, and others.

Translate insights into actionable recommendations to improve KPIs.
+ **Cross-Functional Collaboration:** Work closely with Product Marketing, Product, Digital Marketing, AEM teams, and agencies to ensure cohesive digital strategies and execution.
+ **Platform Optimization:** Ensure websites are optimized for speed, accessibility, mobile responsiveness, and technical SEO.

+ **Testing & Experimentation:** Lead A/B and multivariate testing strategies to validate SEO integrity and higher conversions.
+ **Digital Integration & Governance:** Lead digital integration efforts for acquisitions, ensuring unified brand and content strategies.

Maintain governance over digital standards, accessibility, and brand consistency.
+ **Content Strategy & Messaging:** Translate complex product and industry concepts into clear, compelling messaging tailored to B2B audiences.

Ensure content supports lead generation and brand awareness.

**Core Skills & Expertise**

+ Proven expertise in SEO strategy, execution, and performance analysis.
+ Deep experience in digital marketing, especially in B2B contexts.
+ Proficiency with tools and analytics platforms (e.g., Adobe Analytics, Google Analytics).
+ Skill in designing conversion-focused user flows and content hierarchies.
+ Experience integrating SEO/SEM into broader lead generation campaigns.
+ Ability to translate complex product and industry concepts into compelling B2B messaging.
+ Proven ability to lead cross-functional initiatives and manage multiple projects simultaneously.
+ Ability to translate data insights into actionable recommendations to improve

Basic Qualifications:

+ Bachelor’s degree in marketing, Communications, Digital Media, or related field or related work experience
+ 7+ years of experience in digital marketing, content strategy, SEO/SEM, and performance analytics.
+ Excellent communication, writing, and presentation skills.
+ Familiarity with accessibility standards and digital governance frameworks.

Preferred Skills/Experience

+ Strong understanding of B2B marketing and the payments industry (preferred).
+ Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
+ Strong organizational, interpersonal and team building skills
+ Excellent verbal, written and presentation skills
+ Agility in thinking and delivery, along with proven ability to take direction in support of company goals
+ Strong decision-making and problem-solving skills
+ Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
+ Proficient computer navigation skills using a variety of software packages
+ MBA or equivalent markers of high achievement are a plus

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

**Benefits:**

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work.

That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind.

Our benefits include the following (some may vary based on role, location or hours):

+ Healthcare (medical, dental, vision)
+ Basic term and optional term life insurance
+ Short-term and long-term disability
+ Pregnancy disability and parental leave
+ 401(k) and employer-funded retirement plan
+ Paid vacation (from two to five weeks depending on salary grade and tenure)
+ Up to 11 paid holiday opportunities
+ Adoption assistance
+ Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer.

We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

**E-Verify**

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.

The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

The salary range reflects figures based on the primary location, which is listed first.

The actual range for the role may differ based on the location of the role.

In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements).

Pay Range: $111,605.00 - $131,300.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment.

U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.

U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).

In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

**Posting may be closed earlier due to high volume of applicants.**

Required Skill Profession

Other General