Sr. Manager, Digital Experience (Web Properties & eCommerce)

Job description

**Job Summary:**

We are seeking a dynamic and experienced website and eCommerce manager to manage our marketing web properties and lead online sales strategy and growth.

The ideal candidate will have a proven track record of managing corporate web properties and eCommerce platforms, developing strategic initiatives and optimizing the customer journey to maximize sales and profitability.

This role will be instrumental in advancing the global eCommerce platform at Gordian.

A successful Snr Manager of Web Properties & eCommerce will optimize the visitor user experience (UX), drive organic (SEO & GEO) growth, and streamline the visitor journey to improve conversion to lead or conversion to online purchase.

They must be an exceptional business partner with an ability to work collaboratively and cross-functionally with key internal stakeholders including demand generation, product marketing, sales management, and IT.

This role will directly contribute to meeting annual revenue targets and KPIs set for eCommerce.

**Key Responsibilities:**

**Develop and Implement Website and eCommerce Strategies:** Create and execute a comprehensive eCommerce strategy that aligns with overall sales targets and business objectives.

Focus on driving direct online sales, sales pipeline, expanding market presence, and meeting revenue targets.

**Sales Alignment:** Work closely with the demand gen and sales team to ensure eCommerce initiatives support and meet sales targets.

Analyze sales data and visitor experience trends to inform strategy adjustments and improvements.

**Platform Management:** Oversee the management and optimization of our eCommerce platforms, ensuring seamless functionality, user-friendly navigation, security & privacy policies, and effective product presentation.

**Customer Experience Optimization:** Enhance the online customer journey by implementing best practices in UX/UI design, personalization, and conversion rate optimization through collaboration with the digital marketing team.

**Performance Analysis:** Monitor and analyze key performance indicators (KPIs) related to online sales, traffic, conversion rates, pipeline, and customer engagement.

Use data-driven insights to make informed decisions and drive continuous improvement.

Present customer engagement findings, strategy, KPIs to leadership and the larger organization.

**Cross-Functional Collaboration:** Collaborate with marketing, sales, product development, IT, security & legal teams to ensure cohesive execution of website & eCommerce initiatives.

Be a close partner with onsite digital team, product lines, central marketing, and IT to optimize our customer experience, actively collecting learnings from customers through VOC and digital insights.

**Vendor and Partner Management:** Manage relationships with third-party vendors and partners, including payment processors, logistics providers, and digital marketing agencies.

**Content and Inventory Management:** Working closely with product marketing and product management, oversee website copy and content, and inventory management to ensure accurate and timely representation of products online.

**Promotional Strategy:** Develop promotional strategy and tactics for RSMeans.com and other eCommerce sites.

Capture and share learnings and best practices across eCommerce enabled regions and with traditional digital channels.

**Continuous Improvement:** Use Fortive Business Systems and other web property and eComm benchmarks to create continuous improvement for eCommerce and for the team.

Analyze key eCommerce metrics and set up test plans to improve KPIs. Identify and collaborate on new market funnel opportunities to drive eCommerce traffic both on-site and off-site.

**Qualifications:**

Bachelor’s degree in Business, Marketing, Computer Science, eCommerce, or a related field.

Proven experience as a website manager and/or eCommerce Manager or in a similar role, with a strong understanding of eCommerce platforms and digital marketing strategies.

Demonstrated ability to develop and execute successful eCommerce strategies aligned with sales quotas.

Proficiency in web analytics tools (e.g., Google Analytics) and eCommerce platforms (e.g., Shopify, Magento).

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and leadership skills, with the ability to collaborate effectively across teams.

Experience in managing budgets and achieving sales targets.

Comfortable working with data sets, performing operational tasks, creating A/B site tests, and making data-driven decisions

Able to think globally and work with a worldwide team across many time zones

Strong desire to understand customer behavior (customer obsessed)

Able to use customer insights and customer voice to drive actionable improvements to website

Able to problem-solve and educate others on new processes

Excellent communication, documentation, and presentation skills

Agile experience and proficiency with Agile methodology is a plus

SEO/GEO (AI engine optimization) acumen

**Preferred Qualifications:**

Experience in the SaaS product marketing to the public sector.

Familiarity with CRM and ERP systems.

Experience with online chat systems.

Join our team and play a key role in shaping the future of our eCommerce business.

If you are a strategic thinker with a passion for driving online sales and enhancing customer experiences, we would love to hear from you.

**Fortive Corporation Overview**

Fortive’s essential technology makes the world safer and more productive.

We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit.

Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions.

We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth.

We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you.

We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us.

We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth.

We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

**About Gordian**

Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle.

A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions.

From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality.

Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide.We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

EOE/AA/M/F/Vets/Disabled.

We Are an Equal Opportunity Employer.

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers.

We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.

Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities.

Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

**Bonus or Equity**
This position is also eligible for bonus as part of the total compensation package.

**Pay Range**
The salary range for this position (in local currency) is 81,200.00 - 150,800.00

This position is also eligible for bonus as part of the total compensation package.

The salary range for this position (in local currency) is 81,200.00 - 150,800.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers.

We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.

Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities.

Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Required Skill Profession

Other General