Sr. Manager, Digital Media Analytics

Job description

Comcast brings together the best in media and technology.

We drive innovation to create the world's best entertainment and online experiences.

As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.

We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.

If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Our Media Strategy and Planning team is responsible for optimizing media investment for Xfinity.

Within this group, the Digital Media Analytics team operates as a shared service, delivering scalable analytic solutions and capabilities that support all lines of business.

We are at the forefront of evolving advanced measurement technologies to ensure they are durable, futureproof, and privacy-compliant.


 
Our vision is to evolve advanced advertising capabilities that are resilient and aligned with privacy standards, while building robust targeting and measurement solutions that enhance media performance.

We continuously test and evaluate new approaches to mitigate the impact of signal loss and are committed to educating, onboarding, and driving adoption of these capabilities across stakeholder groups.


 
We are seeking an independent, strategic, and analytical thinker who thrives in a collaborative environment and can build strong relationships with headquarters and divisional media teams, Enterprise Business Intelligence (EBI) as well as our media agency and advertising partners.

The ideal candidate will be a self-starter and excellent communicator, with deep expertise in digital advertising technology, data querying and summarization, web analytics, and statistics.

A proven track record of using data to shape business strategies is essential.

Job Description

Core Responsibilities

The position will be responsible to develop and scale the digital media multi-touch attribution (MTA) solution and cross channel demand and acquisition analytics, improve measurement, and develop insight to drive acquisition ROI.

 

• Lead MTA strategic roadmap, performance measurement, reporting, and implementation across Residential and Comcast Business 
• Drive platform enhancements to support new channels and lines of business 
• Build actionable MMM/MTA use cases for divisional optimization 
• Partner with vendors to ensure MTA data accuracy and integrity 
• Use MTA tools for customer journey analysis and media efficiency improvements 
• Develop communication plans to share insights across teams 
• Educate stakeholders on MTA reporting and platform capabilities 
• Expand MTA adoption with media and social partners 
• Lead analytics and reporting across Paid Search, Display, Social, and Online Video 
• Optimize digital media investment through demand and audience analytics 
• Collaborate with media agencies on audience reporting 
• Support cross-channel analytics (including offline) and identify reporting gaps 
• Automate reporting for SEM, Display, Social, and OLV 
• Enhance data integration to improve performance reporting 
• Develop solutions to streamline reporting and automate data discrepancy resolution 
• Present detailed quantitative analysis and qualitative insights to senior leadership to inform strategic and tactical decisions 
• Leverage strong listening, facilitation, and organizational skills to lead cross-functional teams in a complex environment 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
  
  Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements:

• Bachelor’s Degree with a quantitative focus required-Statistics, Economics, Marketing or other quantitative related field.
  
  MBA & advanced degree in quantitative field preferred.
  
  The equivalent in related work experience may be substituted.
  
  
• Analytical experience with online marketing and ecommerce space, critical understanding of online media, exposure to Off-Line Media, as well as technology a plus 
• Hands on experience cross platform data and spreadsheet skills & ability to interpret data to drive decisions 
• Expert in data analytics languages & tools, SQL, Python, R 
• Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative.
  
  
• Ability to work autonomously and manage many projects simultaneously 
• Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships 
• Excellent verbal and written communication skills, including an ability to communicate complex analytic result to marketers and leaders.
  
  

Additional Qualifications 

• Experience with data visualization tools (Tableau, DataStudio, Alteryx, Power BI, etc)  
• Knowledge of other analytics tools a plus (Adobe Analytics, Google analytics, Google Cloud, AWS, etc) 
• Strong Excel skills necessary, including familiarity with the use of macros 
• Experience with creation and utilization of PowerPoint presentations with a strategic focus 
• Highly effective communicator, capable of delivering business-shaping insights to senior stakeholders 
  Demonstrated expertise in communicating results from in-depth analysis to business unit leaders that will help them make strategic decisions 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role.
  
  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace.

We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Business Strategies; Media Analytics; Collaboration; Data Analytics; Analytics

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.

Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.

Additionally, Comcast provides best-in-class Benefits to eligible employees.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.

That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers