Sr. Product Marketing Manager (Cloud & Data Center Solutions)

Job description

**About Us**

**Since 1989, SHI International Corp.

has helped organizations change the world through technology.

We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.**

**Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next.** **But the heartbeat of SHI is our employees – all 6,000 of them.** **If you join our team, you’ll enjoy:**

+ **Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.**
+ **Continuous professional growth and leadership opportunities.**
+ **Health, wellness, and financial benefits to offer peace of mind to you and your family.**
+ **World-class facilities and the technology you need to thrive – in our offices or yours.**

**Job Summary**

SHI, one of the world’s leading technology solution providers and America’s largest MWBE, is pleased to present an exciting opportunity for an experienced senior product marketing manager to drive awareness and customer experience for its Cloud and Data Center Solutions.

This “hands-on” role focuses on creating differentiated messaging and content for SHI’s Cloud, and Data Center portfolio.

The role reports to the Head of Product and Solutions Marketing, working in a collaborative team environment that includes functional leadership, Cloud, and Data Center subject-matter experts, pre-sales teams, product teams, events teams, writers, designers, and analyst relations.

The main goals of the role are to drive awareness, engagement, and utilization of SHI’s growing Cloud & Data Center solutions and services offerings with both existing SHI customers and new prospects.

This is a hybrid position, based at SHI’s New Jersey or Austin offices, with travel into the office at least 3 times per week.

**Role Description**

+ Developing and executing marketing strategies to drive awareness and promotion of SHI’s Cloud and Data Center solutions and services, both internally and externally, using a wide variety of marketing channels, including (but not limited to):
+ Website pages
+ Cloud & Data Center demo videos
+ Solutions brief and datasheet
+ Blogs
+ Sales PPTs
+ Press announcements
+ Events & webinars
+ Social media
+ RFP content
+ Developing differentiated SHI’s Cloud and Data Center solutions and services messaging and positioning that will guide marketing campaigns and accelerate SHI’s Cloud and Data Center solutions and services sales efforts.
+ Collaborating with peers across the marketing organization, including resources to assist with additional copywriting, digital marketing support, events management, and project management support.
+ Managing the creation and production pipeline of SHI’s Cloud and Data Center solutions and services marketing and promotional content.
+ Supporting Demand Generation and Sales Enablement teams with market knowledge and targeted content.


+ Conducting Voice of the Customer activities and collaborating with SHI’s Cloud and Data Center solutions, services, and product teams, architects, and engineers to inform the continual development of SHI’s Cloud and Data Center Solutions portfolio.

**Behaviors and Competencies**

+ Analytical Thinking: Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.
+ Business Acumen: Can evaluate market trends and competitive landscape to identify opportunities and risks.
+ Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
+ Creativity: Can generate innovative ideas that significantly impact processes, products, or services.
+ Customer-Centric Mindset: Can proactively engage with customers to understand their needs and expectations.

Develops and implements strategies to enhance customer satisfaction and loyalty.
+ Decision-Making: Can analyze complex information, predict long-term consequences, and make decisions that align with strategic goals.
+ Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
+ Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
+ Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
+ Follow-Up: Can proactively identify tasks that require follow-up, initiate necessary actions, and contribute to efficient workflow management.

**Skill Level Requirements**

+ Excellent copywriting ability - Intermediate
+ Ability to understand the audience and adapt communications accordingly.

- Intermediate
+ Ability to create compelling and exciting messages that help SHI differentiate from our competitors.

- Intermediate
+ Ability to generate compelling, high-quality content across various digital formats.

- Intermediate
+ Proficiency in the entire Microsoft 365 Suite.

- Intermediate
+ Strong stakeholder management skills - Intermediate
+ Excellent time management and organizational skills.

- Intermediate
+ Ability to manage a high-volume role and multi-task several projects at once.

- Intermediate
+ Ability to take ownership of assigned workload/projects and follow through to completion in a fast-paced environment.

- Intermediate
+ Ability to work effectively within all levels of a large, distributed organization, internally and externally.

- Intermediate

**Other Requirements**

+ Completed Bachelor’s degree or relevant work experience required
+ 7+ years’ product marketing experience in the technology industry, preferably from large value-added resellers.
+ Experience in one or more of the following technology domains: Public Cloud Services, e.g. Azure, AWS, GCP, Data Center solutions e.g. Servers, Storage, Networking, or complex consulting-led IT solutions.
+ Demonstrated experience in end-to-end content creation, from ideation to execution, and collaboration with creative design teams.
+ Excellent copywriting and editing skills.
+ Position may require up to 25% travel

**Preferred:**

+ Knowledge of systems, specifically Microsoft Dynamics CRM, Power BI, and Microsoft Teams
+ High proficiency with Excel, PowerPoint, and Adobe Creative Suite
+ Knowledgeable in working in the IT channel

The estimated annual pay range for this position is $110,000 - $151,000 which includes a base salary plus bonus.

The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual.

Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status

Required Skill Profession

Other General