Sr. Product Marketing Manager, Outbound Strategy Video Ads

Job description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce.

Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.

We’re also committed to providing transformational opportunities for our own employees by investing in their growth.

We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.

The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in San Francisco, Mountain View, Sunnyvale, Chicago or New York.

LinkedIn Marketing Solutions (https://business.linkedin.com/marketing-solutions) (LMS) is a multi-billion-dollar business for LinkedIn and one of the top three players in B2B digital advertising, growing nearly 3x faster than our category with tremendous growth opportunities ahead.

When organizations come to LMS, we help them reach and engage professional audiences at scale.

We then help turn those audiences into communities, and ultimately, those communities into customers.

As an outbound Senior Product Marketing Manager on the Ad Formats & Supply team, you will be the voice and orchestrator for LinkedIn’s high-priority ad products in all outbound-facing materials.

You’ll help define the core positioning and messaging that resonate with advertisers and ensure the broader Go-to-Market (GTM) organization is aligned, strategic, and energized around these product bets.

This is a high-impact role: you’ll lead cross-functional teams, guide external marketing execution across all teams’ plans, and move quickly while keeping an eye on both short-term deals and long-term reputation/brand.

**Responsibilities:**

+ Positioning & Messaging: Define / refine the value proposition, positioning, competitive differentiators, and ad messaging for key ad product(s).
+ Outbound GTM Strategy & Leadership: Own the outbound GTM strategy for priority Ads products.

Serve as facilitator to align cross-functional teams around the strategy; ensure consistent execution and message across all touchpoints.
+ Campaign Development & Execution: Lead/partner on high-visibility external efforts to drive advertiser awareness, understanding, and adoption.

Plan, author and oversee content that drives consideration, conversion, retention among advertisers.
+ Market & Competitive Intelligence: Understand customer needs as well as competitive ad products, pricing, feature differentiation, go-to-market moves to inform product messaging and marketing strategy, ensuring that LinkedIn’s ad products are positioned to meet evolving market demands.
+ Metrics & ROI Ownership: Help define success metrics for messaging, campaigns, outbound programs.

Monitor performance, derive insights, recommend pivots.

Ensure tactics are efficient, scalable, and aligned with business outcomes

**Basic Qualifications**

+ BA/BS degree or equivalent experience
+ 7+ years experience in relevant product, marketing, or business strategy roles.


+ 3+ years B2B marketing experience

**Preferred Qualifications**

+ 3+ years of product marketing experience within an advertising platform, ideally focused on video ads or digital media
+ Proven success developing product positioning and messaging frameworks in competitive markets
+ Experience owning and executing full go-to-market (GTM) campaigns, coordinating across product, sales, creative, analytics, and brand teams
+ Strong written and verbal communication skills, with the ability to craft compelling copy and present to both technical and business audiences
+ Demonstrated ability to influence and align cross-functional stakeholders, often without direct authority
+ Metrics-driven mindset: comfortable defining KPIs, analyzing performance, and optimizing strategies based on data
+ Experience launching new features or products, and/or repositioning existing ones
+ Strategic thinker with a high level of curiosity, initiative, and creative problem-solving ability
+ Skilled at navigating complex organizations and managing a high volume of stakeholders across multiple levels and functions
+ Experience conducting competitive analysis, including product capabilities, messaging, and market tactics

**Suggested Skills:**

+ Outbound Strategy
+ GTM Campaigns
+ Strategic Thinking
+ Campaign Development & Execution
+ Stakeholder Management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

For more information, visit https://careers.linkedin.com/benefits.
**Equal Opportunity Statement**

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.

LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.

Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

Examples of reasonable accommodations include but are not limited to:

+ Documents in alternate formats or read aloud to you
+ Having interviews in an accessible location
+ Being accompanied by a service dog
+ Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days.

However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

**San Francisco Fair Chance Ordinance ​**

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

**Pay Transparency Policy Statement ​**

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

**Global Data Privacy Notice for Job Candidates ​**

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Required Skill Profession

Other General