Strategic Marketing Product Manager Reference Lab

Job description

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets.

Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development.

Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.

Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Current Associates will need to apply through the internal career site.

Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.

**Work Type: Hybrid-** **This is a Hybrid role based out of one of our Hubs located in New York, New York or Loveland, Colorado.**

**Job Purpose/Overview**

Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services with a focus on Microbiology, Pathology, and Endocrinology.

This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools.

The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

**Essential Duties and Responsibilities**

**Market Analysis and Research**

+ Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.

Utilize this data to inform and refine marketing strategies.

+ Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

**Strategic Marketing Development**

+ Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

+ Develop and implement comprehensive marketing strategies for reference laboratory tests, focusing on market growth and penetration.

**Marketing Plan Creation and Execution:**

+ Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services

+ This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

+ Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

**Cross Functional Collaboration and Stakeholder Communications**

+ Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

+ Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

**Budget Management**

+ Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

**Education** **and** **Experience**

**Required Q** **ualifications:**

+ Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

+ 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

+ Proven track record in executing marketing strategies in a veterinary or healthcare setting.

**Preferred** **Q** **ualifications:**

+ Advanced degrees: DVM/LVT preferred, MBA preferred.

+ Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

+ Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.

Familiarity with veterinary practice management software is a plus.

+ Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

+ Additional certifications: Certifications in marketing, digital marketing, or project management desirable

**Knowledge,** **Skills** **and Abilities**

**Technical Skills and Experience**

+ _Strategic_ _Thinking and_ _Marketing Expertise:_ Proven ability to develop and implement effective marketing strategies that align with business strategy.

+ _Analytical Skills:_ Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

+ _Adaptability:_ Flexibility to adapt to evolving market trends and business needs.

+ _Technical Proficiency:_ Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

+ _Communication Skills:_ Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

+ _Data Analysis and Metrics:_ Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

+ _Budget Management:_ Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

+ _Digital Platform Marketing:_ Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

+ _Project Management:_ Strong project management skills, with a track record of successfully leading and completing marketing projects.

**Industry Specific Knowledge**

+ _Veterinary Diagnostics Knowledge:_ Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

+ _Customer-Centric Mindset:_ A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

+ _Sales Collaboration:_ Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.

**Travel**

Will there be travel in this position?

Yes
Percent of time: 33%

The Target Pay Range for this position is $97,000 - $125,000 annually.

At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

This role is eligible for an annual bonus as well.

**About Antech**

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes.

Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

_Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates._

+ All Full-time associates are eligible for the following benefits and more:
+ Paid Time Off & Holidays
+ Medical, Dental, Vision (Multiple Plans Available)
+ Basic Life (Company Paid) & Supplemental Life
+ Short and Long Term Disability (Company Paid)
+ Flexible Spending Accounts/Health Savings Accounts
+ Paid Parental Leave
+ 401(k) with company match
+ Tuition/Continuing Education Reimbursement
+ Life Assistance Program
+ Pet Care Discounts

We are proud to be an Equal Opportunity Employer - Veterans / Disabled.

For a complete EEO statement, please see our Career page at Antech Careers (http://careers.antechdiagnostics.com/us/en/affirmative-action) .

**Note to Search Firms/Agencies**

Antech Diagnostics, Inc.

and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific.

Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.

Required Skill Profession

Other General