Ticketing Systems and Marketing Operations Specialist

Job description

Job Details

Job Location
Esperson - Houston, TX

Position Type
Full Time

Salary Range
$50000.00 - $55000.00 Salary/year

Job Category
Marketing

Description

Position Title: Ticketing Systems & Marketing Operations Specialist
Department: Marketing
Reports to: Director of Web Experience
Status: Regular, full-time, non-exempt from overtime

Position Summary
The Digital Ticketing & Data Specialist leads the planning, setup, and optimization of the HoustonSymphony's ticketing systems and related web functionality.

This role manages the full season buildprocess, oversees ticketing operations, coordinates pre-sales and ticket delivery communications,and uses data insights to optimize the overall patron purchase experience.Working closely with Marketing, Patron Services, Finance, and technical teams, the Specialistensures a seamless and accurate ticketing experience from initial setup to post-sale engagement.

Essential Job Functions:

Season Build & Ticketing Setup
• Lead the full season build project in Tessitura, including:

• Creating all seasons, campaigns, appeals, sources, and performances with single-ticket andpackage pricing.
• Linking general ledger codes to price types and embedding facility fees.
• Defining package contents, building packages, and setting per-ticket and per-order fees for salesand exchanges.
• BOCA and mobile ticket designs, new price zone maps, and facility designs when needed.
• Managing rollover processes (mapping price types, creating and testing rollover orders in bothtest and live environments, troubleshooting as necessary).
• Setting up sales for single tickets, new subscriptions, and renewals on the website.

• Set up, edit, and maintain ticketing system settings for gift certificates, merchandise sales,and education reservations, ensuring accurate presentation through TNEW.
• Manage ticketing-related web integrations to deliver accurate, seamless patron purchase flows.
• Coordinate with Marketing on dynamic pricing strategies and adjustments, and withFinance and Patron Services on pricing and inventory management.

• Pro-rate performances from all subscription packages on a weekly basis.

Ticketing Operations & Special Campaigns

• Coordinate pre-sales, including waiting rooms and platform messaging.
• Set up and manage patron journeys in the ticketing delivery platform for SMS and email,including pre- and post-event communications.
• Provide training and support across the organization on new ticketing features, updates, andworkflows.
• Troubleshoot ticketing and reconciliation-related issues on behalf of Patron Services,Development, and Finance, resolving them in a timely manner.
• Develop and execute testing processes for all ticketing builds, pricing updates, and webintegrations to ensure accuracy, reliability, and seamless patron experiences; validateimplementation scenarios (subscription rollovers, package builds, promotions, pre-sales, and
dynamic pricing changes) before launch to minimize errors, prevent revenue loss, and maintainpatron trust.

Insights & Reporting

• Monitor ticketing data to identify sales trends, purchase patterns, and opportunities foroptimizing the patron experience.
• Work with the Database Administrator to ensure data accuracy and generate ticketing-relatedreports that inform marketing, sales, and operational decisions.

Collaboration & Cross-Department Support

• Serve as the primary liaison between Marketing, Patron Services, Finance, and technical vendorsfor ticketing operations.
• Coordinate testing and implementation of ticketing-related updates and new features.
• Assist as marketing support in-hall for certain performances on a monthly basis.

Qualifications

• Experience with Tessitura or similar ticketing systems, including season build processes, pricing, and inventory management.

• Familiarity with web-based ticketing integrations (e.g., TNEW) and digital purchase flow optimization.

• Basic knowledge of SQL and Microsoft SQL Server Management Studio for database-related tasks.

• Proficiency in Microsoft Office and Adobe Acrobat.

• Strong analytical skills with the ability to interpret sales data and apply insights to improve the patron experience.

• Excellent organizational and project management skills; ability to handle multiple priorities and meet deadlines.

• Effective communication skills with the ability to collaborate across departments and train others on ticketing processes.

• Customer service mindset with a focus on creating a positive and seamless ticketing experience.

• Flexibility to adapt to changing priorities and willingness to respond to urgent ticketing issues outside regular hours if needed.

• Knowledge of and interest in classical music or the performing arts preferred.

• Professional demeanor and strong initiative to work independently and as part of a team.

• Proven success in supporting high-volume sales environments where accuracy and patron satisfaction directly impact revenue.

• High School diploma required.

Required Skill Profession

Business Operations Specialists