Vans: Manager, Global Consumer Analytics (Product)

Job description

Vans is the original brand rooted in the authentic lifestyle of skateboarding.

We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression.

Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves.

Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.

We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.

If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers (https://www.vans.com/en-us/careers) or www.vans.com (https://www.vans.com/en-us) .

**Manager, Global Consumer Analytics (Product)**

As a member of Vans’ Global Analytics & Consumer Insights department within the Global Strategy & Transformation function, the **Manager, Global Consumer Analytics (Product)** generates global insights that drive Vans’ product strategy with the goal of driving sustained growth in earned, profitable revenue.

You will closely partner with global and regional teams that span consumer insights, marketing, merchandising, planning, finance, stores and eCommerce, and collaborate with data and analytics experts within Vans and VF’s central functions to deliver robust, actionable product insights.

In this consultative role, you will ensure that product insights are created with the consumer in mind, to inform data-driven decisions that enhance consumer acquisition, engagement, and retention of our consumer base, ultimately expanding consumer lifetime value (CLV).

This role focuses on leveraging data & insights to fuel growth, combining deep analytical skills, strategic foresight, and the ability to influence cross-functional teams.

By identifying actionable product insight and unlocking growth opportunities through the lens of consumer value, you will play a key role in shaping Vans’ consumer-centric culture and growth agenda.

You possess strong analytical and story-telling skills, a deep curiosity in consumer behavior, a solid understanding of product lifecycles in a retail business, and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic business decisions.

This role reports into the VP, Global Analytics & Consumer Insights and is located in Costa Mesa, CA.

Since building effective relationships across various partners will be crucial for success, this is a hybrid role with the expectation to spend at least three days in the office.

As the Global Consumer Analytics Manager, you’ll be a key architect of Vans’ data-driven transformation.

Your product insights will directly shape global product strategies, helping Vans stay ahead in a rapidly evolving consumer landscape.

Let’s break down that day-in-the-life a bit more.

+ Listen to and understand business partners’ reporting and insights needs.
+ Partner closely with global and regional planners to augment their revenue planning and tracking with consumer-centric product analytics and insights.
+ Partner with regional analytics teams to create standards for consumer-centric product reporting/analyses to enable globally consistent tracking of product purchaser trends and facilitate the global amalgamation and translation of the regional data into global insights.
+ Conduct analyses by querying cloud-based data warehouses and other data sources, leveraging SQL and other analytics methods.
+ Identify actionable insights, and recommend strategies to optimize consumer-driven value creation derived from translating and illuminating product purchaser profiles and trends, such as acquisition/retention drivers, CLV drivers, market basket analysis, incremental reach modeling, cross-channel shopper journey, product lifecycle, voice of the consumer, demographic/segment profiles, seasonality, regional differences, etc.
+ Develop and maintain dashboards and self-service tools to democratize access to key product purchaser performance metrics across the organization.
+ Proactively generate forward-looking recommendations to unlock growth opportunities, presenting findings and actionable strategies to leadership teams.
+ Partner with consumer insights and central analytics functions to understand and incorporate broader market trends into first-party-data-driven insights.
+ Present complex findings in a clear, compelling manner to non-technical business stakeholders.
+ Monitor and evaluate the impact of strategic initiatives using KPIs and post-implementation analysis to inform future planning.

**What do you need to succeed?**

We all have unique skills that we bring to work and celebrate every day.

For this role, there are foundation skills you’ll need to succeed and excel.

Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

The foundation skills you will need in this position are:

+ Highly curious, seeking to understand consumer behavior and how their actions are impacted by external market forces and Vans’ product offering.

Eagerness to learn.
+ Practical experience in consumer analytics, product insights and business intelligence, ideally within a consumer retail or digital marketplace environment.

Financial acumen.
+ Demonstrated ability to translate complex data into actionable insights and communicate findings to both technical and non-technical stakeholders, including leadership.
+ Creative and collaborative approach to analytical problem-solving.
+ Strong technical and analytical skills; SQL skills required; experience with cloud-based data platforms; proficiency with data visualization tools (PowerBI).
+ Experience in retail, eCommerce, or consumer goods.
+ Self-starter, able to manage multiple priorities and multiple stakeholders.

There are also a few skills that are not required but preferred.

+ Curiosity and commitment to embrace and leverage AI/ML tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
+ Familiar with advanced consumer analytics techniques, such as TURF analysis, product consumer journey, product association rule learning, and multi-variate regression analysis.
+ Python for advanced analytics.

**Now WE have a question for YOU.**

**Are you in?**

**Hiring Range** **:**

$96,768.00 USD - $120,960.00 USD annually

**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.

**_P_** **_lease note, our hiring ranges are determined and built from market pay data.

In determining the specific compensation for this position, we comply with all local, state, and federal laws._**

_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.

All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ _peopleservices@vfc.com_ _.

VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._

_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._

VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.

The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled.

VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

Required Skill Profession

Other General