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Visual Designer Job Opening In Rochester – Now Hiring Seneca Park Zoo Society


Job description

Job title: Visual Designer

Department: Communications

Working hours: Full-time, 40 hours per week.

Direct supervisor: Beth LaPierre, Director of Communications and Engagement

FSLA Status: Exempt

Salary Range: $55,000 - $59,000

 

This position requires a strong design portfolio, with an emphasis on a wide variety of design projects across digital, print, and out of home.

 

Job Summary

Seneca Park Zoo Society is seeking a versatile and creative Visual Designer to support a wide range of visual communication needs.

This role will be responsible for designing and producing signage, social media content, print collateral, and other creative projects that strengthen the Zoo's brand and engage audiences both onsite and online.

The ideal candidate is highly organized, collaborative, and skilled at managing multiple design projects from concept through production.

 

Key Responsibilities

Signage

Design and produce on-ground signage, wayfinding, and interpretive graphics that enhance the guest experience.

Print & Collateral

Create brochures, sales collateral, direct mail, reports, magazines, and other printed materials to support marketing, education, and development initiatives.

Digital & Social Media

Develop engaging graphics, illustrations, and short-form media for the Zoo's website, email campaigns, and social media platforms.

Working with the Communications Coordinator to ensure content is optimized for digital channels and aligned with brand guidelines.

Creative Collaboration

Partner with the Education, Development, Programming and Conservation Action, and other departments to deliver creative solutions that support institutional goals.

Manage multiple projects simultaneously, maintaining high quality and meeting deadlines.

Brand Stewardship

Uphold consistency in visual identity across all platforms and materials.

Contribute creative ideas that elevate the Zoo's storytelling and audience engagement.

Videography & Photography

Capture of video and photo assets as needed.

File Management

Manage, prep, and package files for production including large format, branded apparel, branded merch, signage, print and more across multiple external vendors.

 

Physical Requirements:

  • Ability to work at a computer for extended periods of time.
  • Some lifting < 40 lbs.

Qualifications

  • Bachelor's degree in Graphic Design, Visual Communication, or related field
  • 4+ years of professional design experience (not including school/education) across print and digital media
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign; video/animation skills a plus).
  • Proficiency using WordPress and Elementor and/or other website content management systems
  • Strong layout, typography, and visual storytelling skills.

    Copywriting a plus.
  • Excellent organizational skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience designing for nonprofits, cultural institutions, or conservation organizations a plus.
  • Willingness to work flexible hours and shifts as needed.

Application Instructions:

All interested applicants must submit a current resume, including a portfolio link, and a cover letter describing their qualifications as they relate to the duties of the position.

 

The Seneca Park Zoo is an Equal Opportunity Employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees

Required Skill Profession

Art And Design Workers


  • Job Details

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Unlock Your Visual Designer Potential: Insight & Career Growth Guide


Real-time Visual Designer Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Visual Designer in Rochester, United States, highlighting market share and opportunities for professionals in Visual Designer roles.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Seneca Park Zoo Society adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying United States laws and regulations

What Is the Average Salary Range for Visual Designer Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Rochester. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Visual Designer?

Key qualifications for Visual Designer typically include Art And Design Workers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Visual Designer Job Success

Seneca Park Zoo Society interview tips for Visual Designer

Here are some tips to help you prepare for and ace your Visual Designer job interview:

Before the Interview:

Research: Learn about the Seneca Park Zoo Society's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

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Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Visual Designer interview at Seneca Park Zoo Society, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Seneca Park Zoo Society's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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