Web Content and Digital Marketing Assistant

Job description

Position Type:
Administration - Student Union

Date Posted:
9/29/2025

Location:
San Jose, CA
Job Title:

Web Content & Digital Marketing Assistant
Classification Title:

Student Assistant III
Job Code/Grade:

Hourly, Non-Exempt
Department:

Student Union Admin Office
Supervisor:

Marketing Manager
Location:

Student Union Building & Spartan Recreation and Aquatics Center

The Student Union, Inc.

is a 501(c)(3) nonprofit auxiliary that maintains three major facilities at San José State University in downtown San José, California.

These facilities include the Diaz Compean Student Union Building, the Provident Credit Union Event Center, and the Spartan Recreation and Aquatic Center.

The Student Union, Inc., functions as part of the Student Affairs Division on campus and is governed by a Board of Directors made up of a student majority, faculty, and administrators.

Mission
The Student Union, Inc.

of San Jose State University supports the development, growth, and well-being of students and the campus community by providing diverse programs, desired services, and quality facilities to enhance the collegiate experience.

Job Summary
The Web Content & Digital Marketing Assistant is primarily responsible for maintaining and updating the Student Union website to ensure all content is current, user-friendly, accessible, and compliant with relevant laws and guidelines, including proper attribution of third-party materials.

This position also supports digital marketing efforts by coordinating and developing written and visual communication materials such as social media content, publications, and multimedia presentations.

The role focuses on creating and sharing content that enhances the Student Union brand, increases awareness of programs and services, and promotes campus events and marketing campaigns.

The student assistant supports the mission of the Student Union, Inc.

to connect, engage, and inspire Spartan pride within the SJSU community.

Essential Functions and Tasks
Ensure that all created and shared content complies with copyright, trademark, and privacy laws, including proper attribution of third-party materials.
Provide timely responses to posts on various Student Union social media channels.
Create and manage content to platforms such as Instagram and TikTok.
Track and report on social media metrics.
Attend Student Union and campus events to post live information on social media channels.
Work with Student Union, Inc.

staff in writing and producing manuals and other information for internal or external distribution.
Promote online campaigns, surveys, application forms and other links.
Stay current on campus-wide communications, news, blogs, and social media pages and share relevant/timely information with Student Union audience.
Update content on Student Union home page and department pages: regularly post, monitor and evaluate content: announcements, events, web banners, navigation, graphic images, videos, documents.
Work to keep consistent design and format on all department pages.
Ensure that key messages are applied consistently throughout the website.
Communicate regularly in person and via email with other Student Union staff, clients, photographers, copywriters, and web developers.
Stay updated about new social media platforms, current trends, techniques, and strategies in social media.
Incorporate relevant strategies and/or suggest new platforms for reaching target audiences.
Knowledge, Skills and Abilities (KSAs)

Strong copywriting and editing skills.
Must be detail oriented.
Strong interpersonal skills and ability to work in team settings.
Adept at using or learning Canva Pro to create social media graphics.
At ease with social media applications.
Ability to translate complex information into concise, audience-friendly messaging.
Good organizational skills: ability to prioritize and complete assigned work duties and handle a variety of tasks.
Proficient verbal and written communication skills.
Capacity to work effectively in a university environment, including its programs and services, requirements and procedures, and the overall mission and goals of an educational institution.
Requires excellent time management skills (deadline-driven).
Minimum Qualifications:

Must be a matriculated SJSU student and continuously enrolled at least half-time* during the academic term.
*Half-time is defined as follows: Enrollment Status Half-time Units
Undergraduate and Post baccalaureate Students 6.0-8.0 hours/semester.
Proven experience using social media platforms applicable to a university environment.
Must have academic and practical knowledge; and/or experience in photography, typography, illustration, layout, and production for print, digital media, and web design.
Experience in Google systems and Microsoft Office Suite.
Preferred Qualifications

Concentration in Web Design, Journalism, Communications, English, Public Relations or Marketing preferred.
Employment for two semesters or more is highly preferred.
Familiarity with Content Management Systems (CMS).
Basic understanding of copywriting, copyright and fair use principles as they apply to web and social media content.

Physical Demands and Work Environment

1.

The position works in a wide variety of environments including both a typical office as well as indoor facility in a program-oriented environment.
i.

The physical demands of this position are described below
1.

Sitting, walking, twisting, bending, climbing, pulling, pushing, squatting, crawling, kneeling, balancing, reaching, and coordination (eye, hand, foot).
2.

Fall (Slip, Trip) Conditions that result in falls (impacts) from height or traditional walking and playing surfaces.
3.

Lifting and carrying, frequently 5-10lbs, occasionally 10-15lbs.
4.

Hearing and speaking to exchange information in person or on the telephone.
5.

Dexterity of hands, fingers, and wrists to operate a computer keyboard and calculator

Minimum Hourly Salary: $20.00 - Maximum Hourly Salary: $22.75

This position is non-exempt from the provisions of Section 1 of the California Industrial Welfare Commission Orders.
In general, the position works a schedule based on the business needs and requires early morning, evening and weekend work.
When school is in session, student assistants may work up to, but not in excess of 20 hours per week (among all concurrent positions).
When classes are not in session (i.e., summer break), student assistants may work up to, but not in excess of 40 hours per week.
Benefits
This position is employed through the Student Union at San Jose State University which offers employees to receive 40 hours of sick pay during the calendar year.

Equal Opportunity/Affirmative Action
The Student Union of San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of race, color, religion, national origin, age, sex, marital status, pregnancy, disability, veteran's status, or sexual orientation consistent with applicable federal and state laws.

The Student Union and SJSU have a firm and unambiguous commitment to the active elimination of discrimination, and the affirmative recruitment of a diverse, multi-racial community of students, faculty and staff.

Reasonable accommodations will be provided for applicants with disabilities who self- disclose.

Reasonable accommodations will be provided for applicants with disabilities who self- disclose.

California State University (CSU) Learning & Development
Within the first month, all employees are required to complete the following compliance online training sessions through CSU Learn, the University's employee training platform.

Employees will be enrolled in the training soon after their appointment is processed and will be notified via email from CSULearn@sjsu.edu.

CSU - Injury and Illness Prevention Program - one time course.
CSU - Preventing Discrimination and Harassment for Non-Supervisors - required every two years.
CSU - Sexual Misconduct Prevention Program (Title IX) - required every year.

?

Data Security and FERPA - required every two years.

Background Check and Fingerprinting
Student Union employees are required to undergo and complete a successful background check that includes verification of employment and education, as well as a check of criminal records for employment.

Candidates for positions where the employee will come in regular contact with minors and cash management will be required to be fingerprinted (DOJ Live Scan).

This policy includes emergency hires and may also be applicable to volunteers depending on the work they will be doing.

In some cases, the background check will include a credit check and/or a Department of Motor Vehicles check, as well as a check of licenses and certificates when applicable.

All background checks are conducted through the Student Union third-party vendor, Accurate Background

California Child Abuse and Neglect Reporting Act
All Student Union at San Jose State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Required Skill Profession

Media And Communication Workers