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Urgent! Web Strategy Manager, SEO Job Opening In San Francisco – Now Hiring Fastly



Job description

What You'll Do

:


Strategy & Execution



  • Launch A/B and multivariate testing initiatives for key pages in alignment with web and growth goals, focusing on both traditional organic search and AI-powered experiences (e.g., Google’s Search Generative Experience, Bing Copilot, ChatGPT).

  • Conduct keyword research and query intent analysis across traditional and generative search platforms to inform content creation and optimize content for AI summaries, featured snippets, SGE previews, and other generative results.

  • Monitor competitive landscape and identify opportunities to improve visibility across emerging search formats.

  • Track and report on performance and visibility within GSO-related search experiences and adapt strategy accordingly.


Technical SEO & Site Health



  • Audit and monitor Fastly.com’s technical SEO performance, including crawlability, indexability, page speed, structured data, and core web vitals.

  • Work with engineering and web teams to address technical issues, implement schema markup, and maintain scalable SEO foundations across global sites.

  • Ensure effective sitemap, robots.txt, canonicalization, and hreflang implementations.


Content Optimization & Collaboration



  • Guide content strategy and optimization in partnership with content, brand, and product marketing teams.

  • Identify high-opportunity pages for updates, rewrites, or UX enhancements to improve rankings and engagement, leveraging keyword research, competitive analysis, and search intent insights.


  • Provide SEO support for landing pages, web campaigns, and site updates, ensuring best practices are embedded in every initiative.


Reporting & Insights



  • Own SEO reporting dashboards, tracking organic KPIs such as traffic, CTR, rankings, visibility, and pipeline contribution.

  • Present regular performance updates and actionable insights to stakeholders across marketing, web, and content.

  • Stay current on SEO trends, algorithm updates, and AI search developments—sharing insights and recommendations internally.


What We’re Looking For:



  • 5+ years of web strategy or SEO experience, ideally in a B2B SaaS or enterprise tech environment.

  • Proven expertise in both technical and content SEO, including structured data, site audits, and content optimization.

  • Experience optimizing for Generative Search platforms like Google SGE, Bing Copilot, or AI summary engines (a strong plus).

  • Familiarity with search and analytics tools: Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, GA4, and SEO Chrome extensions.

  • Strong understanding of search intent, UX, and content design principles.

  • Analytical mindset and ability to extract meaningful insights from complex data sets.

  • Strong project management and collaboration skills—able to work effectively across web, content, product, and engineering teams.

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.


Work Hours:



  • This position will require you to be available during core business hours.


Work Location(s) & Travel Requirements:


This position is open to the following preferred office locations:



  • San Francisco, CA


Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.


Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


Salary:


The estimated salary range for this position is $105,740 to $126,888.


Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.


This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.


Benefits:


We care about you.

Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too.

We support our teams with great benefits that start on the first day of your employment with Fastly.

Curious about our offerings?


We offer a comprehensive benefits package including medical, dental, and vision insurance.

Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees.

We also offer 401(k) (including company match) and an Employee Stock Purchase Program.

For 2025, we offer 11 paid local holidays, 11 paid company wellness days.




Why Fastly?




  • We have a huge impact. Fastly is a small company with a big reach.

    Not only do have a tremendous user base, but we also support a growing number of.

    Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.




  • We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe.

    As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.




  • We value diversity. Growing and maintaining our inclusive and diverse team matters to us.

    We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.




  • We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’.

    Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more.

    We love employees for who they are and what they are passionate about.





Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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