Website & Digital Experience Strategist

Job description

Basic Function: 

We are looking for a strategic, growth-minded Website & Digital Experience Strategist to lead the development, optimization, and performance of our company website.

 

This role isn’t just technical; it’s a core driver of our success.

We’re looking for someone who combines design thinking, digital strategy, and analytics with a laser focus on attracting and converting website visitors.

From building an SEO foundation that fuels organic growth to crafting campaigns that perform in paid channels, you’ll create a user experience that guides visitors toward meaningful conversion actions.

Every element from navigation to calls-to-action should be intentional, user-friendly, and designed to turn interest into results.

You’ll own the strategy behind how our website attracts, engages, and converts visitors into leads and clients.

With room to experiment, test, and innovate, you’ll help transform our website into a powerful growth engine for the business.

Success Measurements:   

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  Website is a top-performing conversion channel for the company.
  
  

  
  

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  Analytics are tracked, interpreted, and acted upon weekly and monthly.
  
  

  
  

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  New opportunities are proactively presented and implemented.
  
  

  
  

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  Competitor trends and market insights are regularly reviewed and shared.
  
  

  
  

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  The website becomes a strategic asset, not just a digital brochure.
  
  

  
  

  Principal Responsibilities: 

Strategic Website Leadership 

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  Own the strategic direction of our website, ensuring it reflects our mission, brand, and conversion goals.
  
  

  
  

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  Continually evaluate what’s working and what’s not working and proactively propose and implement new approaches based on performance and industry trends.
  
  

  
  

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  Manage, build, and improve user journeys, ensuring they are optimized for engagement and conversions.
  
  

  
  

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  Identify high-impact updates and growth opportunities for content, calls-to-action (CTAs), and layout to improve performance and conversion rates.
  
  

  
  

Analytics & Optimization 

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  Monitor website traffic, behavior, goal completions, and funnels using Google Analytics and other tools.
  
  

  
  

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  Provide regular performance reports with actionable insights.
  
  

  
  

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  Conduct A/B tests, page audits, and user behavior analysis to identify improvement opportunities.
  
  

  
  

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  Track and improve site speed, mobile responsiveness, SEO performance, and accessibility.
  
  

  
  

Content & UX Development 

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  Collaborate with sales and marketing teams to develop landing pages, and content that align with strategic campaigns.
  
  

  
  

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  Ensure web copy, visuals, and structure align with brand voice, SEO, and user experience best practices.
  
  

  
  

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  Create and manage reusable page templates and design modules for speed and consistency.
  
  

  
  

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  Make proactive UI/UX recommendations to improve visual hierarchy, layout, and clarity.
  
  

  
  

Technical Management 

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  Manage all WordPress updates, including plugins, theme customizations, integrations, and backups.
  
  

  
  

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  Work with IT on DNS, domain, hosting, and website security issues.
  
  

  
  

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  Implement and manage third-party tools such as CRMs, forms, analytics platforms, and chat widgets.
  
  

  
  

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  Expertise in website integrations: Able to connect our site with CRM, marketing automation, analytics, and other platforms to ensure seamless data flow and accurate tracking across systems.
  
  

  
  

Market & Competitor Intelligence 

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  Conduct regular competitor analysis to identify gaps and opportunities for our site.
  
  

  
  

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  Stay current with best practices in CRO (conversion rate optimization), digital experience, and SEO.
  
  

  
  

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  Lead or contribute to marketing experiments focused on growth.
  
  

  
  

  

Skills/Qualifications: 

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  7+ years managing WordPress sites with a portfolio of optimized, high-performing pages 

  
  

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  Deep understanding of website performance analytics, heatmaps, and CRO 

  
  

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  Proficiency in tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) 

  
  

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  Working knowledge of HTML/CSS; basic understanding of PHP/JavaScript preferred 

  
  

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  Familiarity with UI/UX principles and responsive design 

  
  

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  Experience integrating and managing web forms, CRMs, APIs, or marketing automation tools 

  
  

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  Graphic design and light video editing skills a plus (e.g., Canva, Adobe Suite, CapCut) 

  
  

  

Preferred Skills/Qualifications: 

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  Experience working with B2B professional services or financial/tax services 

  
  

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  Familiarity with Zoho CRM 

  
  

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  Knowledge of accessibility best practices and WCAG compliance 

  
  

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  Optimize for AI search: Skilled in adapting websites for AI-driven search visibility and rankings.
  
  

  
  

    ADDITIONAL QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  REQUIRED SKILLS:  

Strong analytical, planning and problem solving capabilities 

Demonstrated initiative and ability to work independently with minimal supervision required 

  EDUCATION/ Certification:: 

Bachelor’s in Digital Marketing, Web Design & Development or Business Administration; or  

Seven (7)+ years related experience and/or training; or equivalent combination of education and experience 

  LANGUAGE SKILLS: 

Ability to write reports, business correspondence  

Ability to effectively present information and respond to questions from managers, clients, customers, and the general public 

  Reasoning ability:  

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists  

Ability to interpret a variety of instructions furnished in written, oral, or schedule form 

 Mindset & Soft Skills 

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  Strategic Thinker – Always asking “why” before “what” or “how” 

  
  

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  Self-Starter – Driven to initiate improvements without being told 

  
  

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  Curious – Continuously learning and researching best practices 

  
  

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  Data-Informed – Obsessed with what the numbers say and how to act on them 

  
  

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  Collaborative – Works well cross-functionally with content, sales, design, and leadership 

  
  

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  Resourceful – Finds creative solutions even when resources are tight 

  
  

   PHYSICAL DEMANDS AND WORK ENVIRONMENT  

The physical demands and office work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  

Physical Demands: 

While performing the duties of this job, the employee is required to sit, talk, and hear.

The employee is required to sit for extended periods of time; reach with hands and arms.

Because this job is performed in a home office work environment, it is the employee’s responsibility to create a workspace that will not promote injuries to the body; such as, back, wrist, neck, eyes, etc.

Required Skill Profession

Other General