Website Digital Strategy Director

Job description

Description & Requirements
Website Digital Strategy Director - Position Summary
Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence.
This is a hybrid role requiring both strategic leadership and hands-on management of our web platform.
The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience.
Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.
Key Responsibilities:
Strategic Leadership
Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals
Develop governance and standards for content, design, and user experience across digital platforms.
Evaluate emerging tools, systems, and trends to recommend improvements and innovations.
Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.
Hands-On Strategic Execution
Manage, update, and optimize website content in Adobe Experience Manager (AEM).
Create and maintain layouts that prioritize clarity, usability, and accessibility.
Translate complex or technical information into clear, engaging web content.
Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).
Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.
Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.
Collaborate with marketing segment leads to ensure timely implementation of site updates.
User Experience, Compliance & Collaboration
Conduct ongoing audits to improve navigation, information architecture, and user journeys.
Ensure compliance with Section 508/WCAG accessibility standards.
Advocate for a user-first approach in all digital initiatives.
Provide forward thinking approach to digital innovation.
Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.
Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.
*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***
Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies.
In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility.
Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion.
Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers.
Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization.
Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot).
Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity.
Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation.
Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization.
Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business owner of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization.
Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists.
May also lead through influence of other teams/departments.
Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results.
May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines.
May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.
Minimum Requirements
- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
* 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
* Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
* Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
* Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
* Distinctive problem-solving, strategic, and analytical capabilities
* Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
* Strong communication and storytelling skills required, with experience writing for technical audiences
* Ability to create collateral for product launches and strong product management skills
* Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics
EEO Statement
Maximus is an equal opportunity employer.
We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.
Pay Transparency
Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment.
Annual salary is just one component of Maximus's total compensation package.
Other rewards may include short- and long-term incentives as well as program-specific awards.
Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off.
Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience.
An applicant's salary history will not be used in determining compensation.
Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.
Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment.
If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at applicantaccommodations@maximus.com.
Minimum Salary
$
138,380.00
Maximum Salary
$
187,220.00
*

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers