Urgent! Website Manager, NA Business Marketing Job Opening In New York – Now Hiring TikTok
About the TeamThis role sits within our Global Business Marketing (GBM) North America business unit on our Integrated Marketing Communications (IMC) team and reports to our Digital Marketing Pod Lead.
As a Web Manager for our TikTok for Business website, you will be responsible for overseeing the holistic website strategy, maintenance, and optimization of web pages that serve the enterprise advertiser audience.
You will also be responsible for web content design, and crafting clear, expressive, informative copy that engages our viewers, and transforms product features into concepts that are intuitive and easy to understand.
You will work with cross-functional teams, including the SMB and Enterprise marketing teams, and the core website development team to ensure that our website meets the enterprise business and user needs.
You will collaborate with business leaders, marketers, product managers, measurement analysts and UX designers leveraging their expertise to produce high-quality content that resonates with our audience.
Your focus will be to drive website performance, improve user experience, and increase engagement and conversions.
You will have a strong foundation in website strategy, SEO, content creation, writing, marketing and lead gen.
This role will champion an understanding of the latest B2B advertising and marketing trends, solutions and opportunities for enterprise marketers.
The ideal candidate is naturally curious and passionate about the brand and storytelling journey.
They thrive working within a team and have experience partnering with cross-functional disciplines and regions.
Candidates should have experience in both website content strategy & design as well as hands-on experience with web page publishing, website maintenance and basic SEO strategy.
The ideal candidate has a self-starter mentality with strong strategy, communication, organization and leadership skills.
They should possess a collaborative and entrepreneurial work ethic with the ability to give and take feedback gracefully, provide strategic points of view and execute with excellence.
Responsibilities
- Manage TikTok for Business' website channel inclusive of strategy, content development, maintenance, and optimization of web pages that serve our North American enterprise audience.
- Lead our web strategy and define and execute a roadmap for our website to drive lead generation, customer education, and engagement.
- Develop and execute a content strategy that aligns with our business goals and user needs.
- Proactively conduct research on user needs, industry trends and best practices to ensure our content remains current and relevant.
- Write and edit compelling copy for website pages and other digital platforms to inform product positioning and go-to-market messaging.
- Optimize pages for organic search visibility and ensure best practices for content discoverability plus meet web accessibility guidelines.
- Define and monitor website KPIs and metrics and report on content performance using analytics tools to inform future strategies and content decisions, surfacing key learnings and opportunities for improvement.
- Work with developers and designers to enhance site functionality, ensure mobile-first design, and maintain performance standards.
- Manage the content calendar, ensuring that all content is published on time and updated regularly.
- Create monthly and quarterly reports to share channel performance and document best practices and playbooks to scale.
Minimum Qualifications
- Minimum 5 years experience in UX writing, content strategy, copywriting, UX, or equivalent.
- Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
- Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.
- Passion for design, technology, and digital products broadly, as well as strong technical writing skills and prior experience writing about technology.
- Strong understanding of SEO, web accessibility guidelines, and content management systems.
- Keen understanding of audience development and A/B testing.
- Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams.
Preferred Qualifications
- Familiarity with web analytics tools to track and analyze content performance.
- Ability to work both collaboratively and independently to meet deadlines.
- Excellent organizational, project management and measurement skills.
- Proficiency in Figma, Canva, Photoshop, and other related applications, a plus.
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
✨ Smart • Intelligent • Private • Secure
Practice for Any Interview Q&A (AI Enabled)
Predict interview Q&A (AI Supported)
Mock interview trainer (AI Supported)
Ace behavioral interviews (AI Powered)
Record interview questions (Confidential)
Master your interviews
Track your answers (Confidential)
Schedule your applications (Confidential)
Create perfect cover letters (AI Supported)
Analyze your resume (NLP Supported)
ATS compatibility check (AI Supported)
Optimize your applications (AI Supported)
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
European Union Recommended
Institution Recommended
Institution Recommended
Researcher Recommended
IT Savvy Recommended
Trades Recommended
O*NET Supported
Artist Recommended
Researchers Recommended
Create your account
Access your account
Create your professional profile
Preview your profile
Your saved opportunities
Reviews you've given
Companies you follow
Discover employers
O*NET Supported
Common questions answered
Help for job seekers
How matching works
Customized job suggestions
Fast application process
Manage alert settings
Understanding alerts
How we match resumes
Professional branding guide
Increase your visibility
Get verified status
Learn about our AI
How ATS ranks you
AI-powered matching
Join thousands of professionals who've advanced their careers with our platform
Unlock Your Website Manager Potential: Insight & Career Growth Guide
Real-time Website Manager Jobs Trends in New York, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Website Manager in New York, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 413030 jobs in United States and 12780 jobs in New York. This comprehensive analysis highlights market share and opportunities for professionals in Website Manager roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! TikTok is currently hiring and seeking a Website Manager, NA Business Marketing to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Website Manager, NA Business Marketing Jobs New York.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at TikTok adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Website Manager, NA Business Marketing Jobs United States varies, but the pay scale is rated "Standard" in New York. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Website Manager, NA Business Marketing typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Website Manager, NA Business Marketing, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Website Manager, NA Business Marketing interview at TikTok, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the TikTok's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
Setting up job alerts for Website Manager, NA Business Marketing is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!