Well Architected Content Ops & Marketing, Sr. Manager

Job description

Overview

Well-Architected Content Ops & Marketing, Sr. Manager – Salesforce

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together.

Here, ambition meets action.

Tech meets trust.

And innovation isn’t a buzzword — it’s a way of life.

The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Agentforce is the future of AI, and you are the future of Salesforce.

Who We Are

Well-Architected is a strategic program dedicated to the success of architects.

Architects are the trusted advisors and technical leaders who design and build complex, transformative solutions for our customers.

Our mission is to empower, inspire, and enable the global architect community – from aspiring professionals to seasoned Salesforce Architects and Enterprise Architects at the world's largest companies.

Salesforce Well-Architected provides the framework, best practices, and patterns architects need to build trusted, scalable, and resilient solutions.

We engage with the community to understand their needs, amplify best practices through compelling content and events, and establish a feedback loop that channels their input directly into the development and evolution of the Salesforce platform.

Role and Responsibilities

Senior Manager of Content Operations & Marketing for Architect Marketing, you’ll manage and amplify the strategic content across owned digital channels.

You’ll own the Architect Hub, Blog, LinkedIn, and X accounts, ensuring a strong and consistent architect voice, compelling storytelling, and meaningful community engagement.

You’ll be a key partner to Architect Evangelists, the office of the Chief Architect, Engineering, and Product Marketing, helping bring their work to market through impactful content and community connection.

What You Will Do

• Develop and execute a content strategy that elevates Salesforce architects and the Well-Architected framework.
  
  
• Manage the editorial calendar for the Architect Hub, Blog, LinkedIn, and X, ensuring clear voice and cohesive storytelling.
  
  
• Translate technical concepts into compelling stories that highlight Trailblazer success, architectural best practices, and community contributions.
  
  

Cross-Functional Collaboration

• Partner with Architect Evangelists to amplify their content, events, and technical storytelling.
  
  
• Collaborate with the office of the Chief Architect, Engineering, and Product Marketing to align messaging with product direction, Well-Architected principles, and architectural frameworks.
  
  
• Support architect-focused campaigns and events (Dreamforce, TDX, World Tours), ensuring content consistency across sessions, blogs, and social media.
  
  

Operations & Measurement

• Establish editorial processes and channel operations to ensure consistent, high-quality output.
  
  
• Define and track KPIs for content reach, engagement, and channel growth.
  
  
• Continuously refine content strategy based on analytics and community feedback.
  
  

Community Engagement & Storytelling

• Spotlight members of the architect community through features, profiles, and campaigns.
  
  
• Manage and grow the Salesforce Architect Trailblazer Community Group, driving engagement, amplifying content, and connecting members to programs and resources.
  
  

Qualifications

We're Excited About You Because You Have

• 7+ years of experience in content marketing, editorial strategy, or community marketing in B2B tech/SaaS.
  
  
• Proven ability to own and deliver content strategy across multiple channels.
  
  
• Strong editorial and writing skills, with experience establishing and maintaining brand voice.
  
  
• Track record building community-driven content strategies that engage technical or professional audiences.
  
  
• Ability to collaborate across functions with evangelists, engineers, product, and events teams.
  
  
• Analytical and results-driven, comfortable using data to refine and scale strategies.
  
  

Bonus If You Have

• Familiarity with the Salesforce ecosystem and Trailblazer Community.
  
  
• Experience supporting technical evangelism or architect/developer marketing programs.
  
  
• Background managing editorial channels in enterprise tech.
  
  

Compensation and Benefits

Posting includes information on compensation ranges by location and a range of benefits typical for Salesforce employees.

Details are provided in the posting; base salary ranges vary by region (e.g., United States locations such as Washington and Illinois).

For concrete figures, refer to the posting.

Equal Opportunity Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.

Recruiting, hiring, and promotion decisions are based on merit.

See the posting for full details.

How to Apply

Referral programs can increase your chances of interviewing.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers