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Urgent! Workhero is hiring: Growth Marketer in New York Job Opening In New York – Now Hiring Workhero
WorkHero is building the AI-powered back office for the skilled trades.
The skilled trades, and especially the $100B+ HVAC industry, are at the heart of our economy and the climate transition.
Thousands of small business owners in HVAC and the rest of the trades keep our homes comfortable and energy efficient.
Yet these business owners are buried under administrative work.
WorkHero’s mission is to help the small guys compete, i.e. the independent contractors and family-owned HVAC shops.
By pairing experienced office managers with AI tools, we reduce the admin burden, help owners grow thriving businesses, and expand the capacity needed to install heat pumps.
We’ve grown to $500K+ ARR in months, with backing from Workshop Ventures, top angels, and strategic advisors like Chad Laurans (Founder of SimpliSafe) and Gerald Chertavian (Founder of Year Up).
Preference for candidates based in New York or on the east coast, though we welcome exceptional applicants from anywhere.
We’re looking for a founding Growth Marketer who can build the engine that helps thousands of HVAC owners discover WorkHero and become loyal customers.
This is a huge opportunity for an entrepreneurial growth marketer ready for the next step in their career.
You’ll own the growth strategy across our marketing stack, including drafting excellent content, spinning up landing pages on Webflow, managing full lifecycle marketing on Hubspot, and setting up dashboards to track the right metrics.
You’ll report to our co-founder and CEO and collaborate closely with Sales, Service, and Product.
Most importantly, you thrive in a fast-paced startup environment: you learn fast, figure things out on your own, and know how to turn great content into measurable growth.
Shape the growth strategy at a fast-growing startup using AI to transform the skilled trades
Work cross-functionally on a small team where your impact is immediate and measurable
Have the resources and mandate to use AI tools to create maximum leverage for yourself
Shape both tactical execution and high-level direction of our marketing strategy
GTM Strategy
Partner with leadership on overall positioning and go-to-market strategy
Design and run growth experiments, making informed bets on new channels
Track and report key metrics to board and CEO
Content Engine & Brand Growth
Build and run WorkHero’s content marketing from ideation to distribution across video, blog, newsletter, and social
Launch organic social campaigns and lifecycle content to generate awareness and conversion
Test influencer collaborations, podcasts, and newsletters to extend reach and credibility in the HVAC industry
GTM Support & Experimentation
Ship landing page tests, copywriting, and new channel experiments (SEO, events, conferences)
Create sales and marketing collateral for founder-led selling and channel partners
Build dashboards and report on critical funnel metrics (cost per MQL, time to opportunity, conversion rates, funnel velocity)
Funnel Growth & Performance Marketing
Manage paid media strategy and day-to-day execution through consultants and partners (Meta, Google Ads, etc.)
Monitor and optimize the funnel from Lead → Opportunity → Customer, improving lead quality and velocity
Refine lifecycle marketing, lead scoring, and HubSpot workflows to nurture qualified leads and accelerate revenue
Must Have
3–7 years in growth or content-led marketing in consumer, B2B2C, or vertical SaaS
Proven strength in content-led growth and full-stack marketing
Bias toward scrappy execution and high agency; ability to work independently without heavy internal support
Demonstrated fluency with HubSpot and Webflow
Analytical mindset and data fluency with experience building dashboards and reporting on funnel performance
Comfort managing paid media consultants and analyzing results across channels
Strong writing skills and strong visual taste
Demonstrated experience leveraging AI tools to extend daily impact
Curiosity about the trades and empathy for small business owners
Nice to Have
New York or east coast based
Fluency with Meta Ad Manager, Figma, and other marketing tools
A personal connection to HVAC or other skilled trades
Marketing experience in HVAC, broader skilled trades, or vertical SaaS
What Success Looks Like
A steady drumbeat of credible content that HVAC owners love and share
Measurable lift in funnel volume and lead quality
Lower cost per MQL and faster time to opportunity
A clear view of winning channels and messages, with a strategy to scale them
We are committed to creating a diverse and inclusive work environment.
We welcome applicants from all backgrounds and experiences.
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Real-time Workhero is Jobs Trends in New York, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Workhero is in New York, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 22416 jobs in United States and 1717 jobs in New York. This comprehensive analysis highlights market share and opportunities for professionals in Workhero is roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Workhero is currently hiring and seeking a Workhero is hiring: Growth Marketer in New York to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Workhero adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Workhero is hiring: Growth Marketer in New York Jobs United States varies, but the pay scale is rated "Standard" in New York. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Workhero is hiring: Growth Marketer in New York typically include Other Sales And Related Workers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Workhero is hiring: Growth Marketer in New York interview at Workhero, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Workhero's products or services and be prepared to discuss how you can contribute to their success.
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