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Zenith – Senior Account Manager Performance (m/w/d) Job Opening In – Now Hiring Publicis Groupe


Job description

**Company description**

Als Kommunikationsspezialist entwickelt Zenith im Rahmen unserer ROI Experience Platform dynamische, ganzheitliche und zukunftsweisende Kommunikationslösungen für mehr als 150 nationale und internationale Kunden aller Branchen.

Umfassende Data-Analysen helfen dabei, unterschiedlichste Zielgruppen zu verstehen und relevante Kontaktpunkte für die Kommunikation mit ihnen zu identifizieren.

Zusätzlich wird die Kampagnen Performance in Echtzeit gemessen und optimiert, um den maximalen Return on Investment und damit den größtmöglichen Kommunikationserfolg für unsere Kunden, wie LVMH, Stellantis oder Haleon, zu erzielen.

Darüber hinaus erforscht Zenith kontinuierlich neue Medienkanäle, Nutzungsverhalten und Trends.

**Overview**

+ Zentraler Ansprechpartner für Kunden und übergreifender Projekt- bzw.

Account Manager für Performance Marketing Maßnahmen
+ Identifikation geeigneter Online-Marketing-Aktivitäten, Konzeption interdisziplinärer Online-Kampagnen und Kontrolle der Durchführung und Zielerreichung mithilfe bestimmter Planungs- und Optimierungs-Tools
+ Übergreifende Verantwortung für Erstellung, Durchführung und Monitoring von Display-, Social- und Affiliate-Marketing-Kampagnen sowie SEM zur Neukundengewinnung, Kundenaktivierung und Kundenbindung
+ Koordination und Abstimmung der agenturseitigen Channel-Units, die im Rahmen der Performance Marketing Maßnahmen zum Einsatz kommen
+ Entwicklung kreativer Performance- und Wachstumsstrategien durch Planung, Testing und Ausbau neuer Performance-Kanäle in engem Austausch mit Kunden
+ Budgetverantwortung und übergreifende Zielsteuerung, Mediaplanung und Abrechnung Steuerung der ROI Optimierung und Überwachung sämtlicher KPIs Beratung im Rahmen von geeigneten Maßnahmen für Kooperationskampagnen inkl.

Steuerung der Umsetzung bei Performancefokus
+ Etablierung und Pflege eines übergreifenden Reportings zum Monitoring der verschiedenen Online-Marketing-Maßnahmen
+ Analysen, Weiterentwicklung und Optimierung der Customer Journey
+ Konzeption und Durchführung verschiedener A/B-Testing Szenarios Entwicklung von Strategien im Rahmen einer möglichen Internationalisierung

**Qualifications**

+ Kenntnisse der wesentlichen Performance-Kanäle und deren Funktionalität (inkl.

Tracking, Retargeting, Bid-Management, A/B Testing) wie z.B. SEA/SEM- sowie verschiedener Video- / Display- / Social-Media und Affiliate Plattformen
+ Analytische Fähigkeiten und ein sicherer Umgang mit relevanten Marketing- und Webanalytics-Tools (u.a. Google Ads, Google SearchAds360, Google Analytics, Google Search Console, fb Business Manager, einschlägige DSPs).
+ Ausgeprägtes Verständnis zum Thema Marketing Performance Analytics bzw.

Attribution.
+ Sehr gute MS-Office-Kenntnisse, eine hohe Affinität für das Internet und E-Commerce sowie mindestens gute Englisch-Kenntnisse in Wort und Schrift.

**Additional information**

**Learn & Grow**

+ Weiterentwicklung mit digitaler Lernplattform
+ Individuelle Karriereperspektiven, strukturierte Weiterentwicklung
+ Umfangreiche nationale und internationale Entwicklungsprogramme
+ Offene Feedbackkultur mit strukturiertem Performancemanagement
+ Mentoringprogramm

**Work Your World**

+ Weltweites arbeiten möglich
+ Bis zu 6 Wochen pro Jahr

**Flexible Work**

+ Hybrides Arbeitsmodell
+ Arbeiten an all unseren Publicis Media Standorten: Berlin, Düsseldorf, Frankfurt am Main, Hamburg und München
+ Flexible Arbeitszeiten
+ Zuschuss Deutschlandticket und Jobrad

**Feel Well**

+ Überstundenausgleich
+ 30 Tage Urlaub und weitere Sonderurlaubstage
+ Mental Health Program und Working with Cancer Policy

**Responsibility**

+ Diversity, Equity & Inclusion Initiativen
+ Sustainability Squad
+ Social Projects

**Your Start**

+ Welcome Week
+ Buddy Program
+ Intensives Onboarding

Wir schätzen Vielfalt und sind gespannt darauf, zu erfahren, wie deine bisherige Erfahrung unser Team bereichern könnte.

#LI-AR2

Required Skill Profession

Other General


  • Job Details

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Publicis Groupe interview tips for Zenith – Senior Account Manager Performance (m/w/d)

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Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

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