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Assistant Director of Marketing and Communication Job at Inside Higher Ed in Piq Job Opening In Piqua – Now Hiring Inside Higher Ed


Job description

Assistant Director of Marketing and Communication

Edison State Community College invites qualified candidates to apply for the full-time position of Assistant Director of Marketing and Communication.

The Assistant Director of Marketing and Communication supports the Director of Marketing & Communication in planning, coordinating, and evaluating all marketing, communication, and branding efforts.

This role combines hands-on execution with supervisory leadership, ensuring that marketing initiatives align with the mission, vision, and goals of the College.

Salary: $74,122.77 to $76,023.35 per year

To be considered, candidates should include a cover letter, resume, and a list of education/work experience including job titles in chronological order when completing the online application.

Edison State Community College is an EOE/AA Employer.

Functional Responsibilities

  • Brand & Campaign Strategies: Collaborate with the Director to strengthen institutional and program-specific brand identities; coordinate integrated marketing and advertising campaigns to support enrollment, retention, and advancement goals; assist with external communication, public relations, and media outreach as assigned.
  • Digital Marketing & Analytics: Manage digital campaigns across web, email, and social platforms; monitor and report on performance using tools such as Google Analytics, Meta, and Hootsuite; recommend improvements based on data; support the development and oversight of contracted services (e.g., media buying, digital advertising).
  • Project & Team Leadership: Supervise student workers and volunteers; oversee project scheduling, design direction, and workflow to ensure timely and effective execution; develop and track key performance indicators to evaluate the effectiveness of campaigns and inform continuous improvement.
  • Collaboration & Outreach: Collaborate with campus departments to align marketing strategies with recruitment, retention, and institutional priorities; serve as a secondary media contact and spokesperson as needed; contribute to the planning and implementation of new initiatives under the guidance of the Director.

Required Knowledge and Skills

  • Strong written, oral, and presentation skills;
  • Knowledge of marketing, communication, and advertising principles and techniques;
  • Experience in developing and executing effective marketing and communication plans;
  • Familiarity with market research and data-driven decision-making;
  • Knowledge and experience in one or more of the following areas:
    • Graphic Design using Adobe Creative Suite or similar software;
    • Photography/videography;
    • Web and social media content management.
  • Ability to work collaboratively across departments and supervise a small team.

Required Experience

  • Five or more years of progressive experience in marketing, or
  • Five or more years of progressive experience in communication, or
  • Five or more years of progressive experience in advertising, or
  • Five or more years of progressive experience in brand management, preferably in a not-for-profit setting.
  • Experience in a higher education environment is highly desirable.

Required Educational Background

  • Bachelor’s degree in marketing, or
  • Bachelor’s degree in communications, or
  • Bachelor’s degree in journalism, or
  • Bachelor’s degree in related field.
  • Master’s degree preferred.

Other

Occasional evenings and weekends are required.

Must be able to travel as required.

Other duties as required and assigned.

Supervises the following staff: Student Workers.

Seniorities and Employment

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Online Audio and Video Media

Note: Some lines in the original description referenced other roles or non-essential boilerplate and have been omitted to maintain focus on the Assistant Director of Marketing and Communication position.


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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


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