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Urgent! Head of Demand Generation & Marketing Automation Job Opening In San Francisco – Now Hiring Mediabistro

Head of Demand Generation & Marketing Automation



Job description

Overview

Head of Demand Generation & Marketing Automation

Base pay range: $129,000.00/yr - $155,000.00/yr

Location: Los Angeles, CA (salary reflects location; actual may vary by geographic location).

This role leads demand generation and marketing automation strategy, driving lead management, campaign execution, and optimization of CRM and marketing technology stack.

Responsibilities

  • Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.

  • Support demand generation through the execution of marketing initiatives; develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.

  • Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.

  • Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.

  • Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.

  • Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on adoption and tracking program progress.

  • Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.

  • Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events.

  • Create scalable, efficient marketing programs aligned with core and growth priorities; lead collaboration between Digital Marketing and the wider business.

  • Provide team leadership and direction, communicating strategy and expected standards.

  • Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.

Qualifications

  • Skills and experience that lead to success in strategic leadership, collaboration, analytics, change agility, communication, results orientation, people development, and client-centric mindset.

  • Key behavioral competencies: Strategic Leadership, Collaboration and Influence, Analytical Thinking, Change Agility, Communication Excellence, Results Orientation, People Development, Client-Centric Mindset.

  • Demonstrated ability to manage global demand generation campaigns across new business, cross-sell, upsell, and re-engagement activities; performance measured against annual targets.

Success Measures

  • Achievement of campaign KPIs (MQL, MCR, engagement metrics) and tangible business impact.

  • Consistent execution of high-quality digital campaigns on time, compliant with brand and strategic guidelines.

  • Positive stakeholder feedback on collaboration, communication, and results.

  • Demonstrated innovation through new tools, technologies, or best practices that enhance campaign effectiveness.

  • Collaborative, client-focused approach resulting in strong team performance and value creation.

Company & Culture

  • EEO statements and equal employment opportunities information retained; commitment to inclusive workplace and reasonable accommodations for applicants with disabilities.

    Reasonable Accommodations: email
  • Aon is not accepting unsolicited resumes from search firms for this position.

  • Pay transparency: salary range reflects U.S. applicants; actual salary varies by education, experience, and location; eligible for annual incentive plans.

Job Details

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Advertising, Public Relations, and Marketing

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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